Understanding Consumer Choice and Satisfaction Levels in the Mattress Market

Abstract

The study of marketing several analysis in this report can be distinguished the title of “Customers preference and Satisfaction towards mattress”. From this title there are three objectives have been taken for the survey. The relationship between demographic profile and the factors influencing the preference of customer to purchase mattress can be determined in this report. To identifying the factors influencing the customer opinion towards mattress. Hence overall satisfactions of mattresses towards customers are to be determined by product, price, place and promotion. The sample size of the project 120 in various places of Coimbatore, Madurai, Virudhunagar, Sivakasi, Sattur, Kovilpatti, Srivilliputhur and Rajapalayam. Analysis of the project can be derived using some tools which can be followed by Pie chart and Bar chart, Chi-Square, weighted average and regression. The findings of the questionaries are customer overall preference and satisfaction in mattress

Keywords