Exploring the Influence of Digital Marketing on Consumer Preferences for Organic Products

Abstract

The purpose of this Project is to investigate how consumers' preferences for organic products are influenced by digital marketing. Nowadays, a lot of individuals use social media, mobile apps, and the internet to research things. The dissemination of knowledge about organic products, including fruits, vegetables, skincare products, and other environmentally friendly goods, is greatly aided by digital marketing via sites like Instagram, Facebook, YouTube, and Google. The goal of the research is to determine if consumers are genuinely influenced to prefer organic products by this internet campaign. It also examines how digital messaging and ads influence awareness, trust, and individual values. Data is gathered by surveying people and analyzing their purchasing patterns. The study also examines if responses to digital marketing of organic products are influenced by factors such as age, income, or education. The results will assist companies in determining the most effective online marketing strategies for organic goods. Additionally, it can assist customers make better decisions by educating them. All things considered, this study demonstrates the value of digital marketing in raising consumer awareness and swaying their choices toward greener and healthier products. The goal of this study is to help consumers and advertisers make better choices for a sustainable future.

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