Transforming Marketing Strategies with Integrated Digital Payments, AI, and AR Technologies

Abstract

Artificial intelligence (AI), augmented reality (AR), and digital payment platforms are redefining the landscape of contemporary marketing by equipping businesses with futuristic tools that elevate customer engagement and accelerate growth. AI empowers brands with smart automation, hyper-personalized outreach, and deep analytical insights, while digital payment solutions make purchasing effortless, secure, and instant. Meanwhile, AR reimagines product interaction by blending the digital and physical worlds, allowing customers to explore brands through immersive, lifelike experiences. When integrated, these technologies create a seamless, intuitive, and highly interactive marketing ecosystem that aligns with the expectations of today’s tech-driven consumers. This study explores how organizations can harness these innovations to boost customer loyalty, stay ahead in competitive markets, and craft inventive marketing strategies for a digital-centric future.

Keywords