Consumer Preference Towards Millet-Based Food Products Over Junk Foods

Abstract

The rising consumption of junk foods has emerged as a critical public health concern, contributing to lifestyle-related disorders such as obesity, diabetes, and cardiovascular diseases. In contrast, millets once a staple in Indian diets are regaining attention as a sustainable, nutrient-dense alternative to processed foods. This study aims to investigate consumer preferences towards millet-based products in comparison with junk foods, focusing on influencing factors, spending patterns, and demographic determinants. A descriptive research design was employed, and data were collected from 400 respondents across Virudhunagar, Kalligudi, Sivakasi, and Madurai of Tamil Nadu using a structured questionnaire. Findings revealed that 50% of respondents consume millet-based foods daily, while 46% never consume junk food, suggesting a strong shift towards healthier eating. Health consciousness, family influence, cultural traditions, and perceived benefits emerged as dominant motivators for millet consumption. Statistical analysis confirmed significant associations between demographic factors and food choices, with income strongly influencing millet expenditure, while junk food spending showed no significant income-based variation. The study highlights the potential of millet-based products to replace junk foods in modern diets, provided issues of availability, pricing, and consumer awareness are adequately addressed. These insights have strong implications for policymakers, food industries, and health advocates in promoting sustainable, health-oriented dietary practices in India.

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