An Analytical Study of Consumer Behaviour shifts towards Q-Commerce i India

Abstract

When each and every Indian is vocal for local; it does not take long for the local to become global”- Narendra Modi (Prime Minister of India).
“It is no longer the big beating the small, but the fast beating the slow”- CIO, International Hotel Group.
These two quotations emphasize the importance of local vocation as well as the fast delivery of the things to the consumers. Consumer Behaviour has been changing from conventional buying to e-commerce and also it shifted to today quick commerce. It shows us the Consumer Behaviour is more dynamic. Consumer Behaviour depends on so many factors. Emerging Technological changes are showing their impact on consumer behavior. Consumers have been shifting from local retail stores to organized retail stores to E-commerce and today they are moving towards quick commerce.
This is the right time to mention the internet revolution and the usage of mobile phones by all over the world especially today in the rural India it means that most of the rural Indians are also using mobile phones which are having the facility to use internet. With this the quick commerce is playing vital role in the commerce. Mobile Applications (Apps) are using for purchase the goods and services with in short time.
The Indian Macro Economic conditions, infrastructure development has influenced the growth of Q Commerce in terms of providing employment to the youth as Gig workers. It provided an opportunity to the youth in Lakhs directly and indirectly.

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