Author(s)
Ms. VARALAKSHMI G, Dr. Bhupendra Bahadur Tiwari
- Manuscript ID: 140031
- Volume: 2
- Issue: 2
- Pages: 143–150
Subject Area: Business and Management
Abstract
The rapid expansion of digital platforms has transformed the way investors across the world access information, interpret market signals, and make investment decisions. This study explores how platforms such as social media networks, online discussion forums, and fintech applications shape global financial market behaviour, particularly with respect to herding tendencies and speculative trading. It investigates the extent to which these platforms heighten emotional reactions, promote short-term decision-making, and contribute to synchronised investor actions that can trigger abrupt market downturns or fuel asset price bubbles.
Drawing on empirical evidence, behavioural finance frameworks, and contemporary global market developments, the research analyses how digital environments influence speculative behaviour and collective decision-making processes. The findings suggest that although digital platforms broaden financial participation and provide immediate access to market information, they simultaneously introduce systemic vulnerabilities by enabling rapid dissemination of rumours, market hype, and herd-driven sentiment. The study concludes by proposing strategies aimed at strengthening investor education, enhancing regulatory oversight, and encouraging responsible platform design to reduce the potentially adverse impacts associated with digitally driven market behaviour.